Brand Strategy

Get the Brand direction support you deserve.

Are You Lost?

It’s so easy for a small business to get lost or stuck when you are doing everything yourself.

You don’t have to do it alone.

I help businesses get unstuck by leading the way out of the dark toward the light.

I’ve been where you are right now.

Ready. Seeking. Spinning.

You’ve done it! You’ve taken the biggest step forward in your entrepreneurship journey. You’ve said yes to walking your own path and created the product, experience, or service that you’ve had in your heart.

You are proud of your business and are ready to share it with the world but get off track due to all the routes you can take.

Now, in addition to creating and operating, you also need to build a website, be a marketing expert, understand what the heck SEO is, have a strategy, etc.

All of that has taken you away from your focus on running your business, which can make you feel lost in the dark. Let me help you find the path that is lit just for you. You don’t have to do it alone.

person in buffalo plaid in the woods

Get the help you deserve.

Brand and Marketing Coaching Sessions

Brand building and marketing can be overwhelming, especially when you are doing it all on your own. There are so many layers so it can be challenging to build a consistent brand and execute it well.

During our time together we will review your ideas, and opportunities, review tactics, and answer questions, issues, and services or products. I’ll offer suggestions and my point of view, train you on tools & guide you toward resources. My goal is for you to feel like you understand more and that you have the next steps.

Brand Development Guide

A major key to success is having clarity around who you are as a brand.

Many brands feel a bit lost and find it hard to navigate through the complex landscape that is brand building.

I have created a Brand Development Guide that can help you find your way by either evaluating the state of your existing brand or by creating the foundation for your new brand.

“Nikki is a talented woman and incredible human- and her creativity and energy carry over into her art, website design & brand strategy work.”

-Jenna Schwartzhoff, The Boutique Firm

Brand Health Review Tools

Just as it’s important to review the operations of your business regularly, it’s also essential to evaluate the state of your company’s brand presence and marketing throughout the year. A strong, healthy brand clearly and consistently tells your company’s story, engages your target audiences, and makes it easy for people to purchase from you. It’s ready for anything, can handle challenges with ease, and can handle growth.

Brand health reviews help assess what kind of online and in-person presence your brand has. They help give the brand a fresh view from a guest's perspective, uncover necessary changes, show clear areas of success, and will keep you up to date.

Website Checkup
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Customer Survey
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Marketing Best Practices

My goal is to be a supportive resource for you as you build your business. Check out my free Marketing Best Practices page for tips on building your brand through Marketing.

Recent Brand and Marketing Blog Posts