Websites that feel as welcoming as the businesses behind them.
Strategic Squarespace website design and Template Shop.
Whether you're running a restaurant, service business, nonprofit, or vacation rental, your website should reflect the care you put into your work every day.
Curious | Grounded | Guiding
First impressions happen long before someone reaches out.
For many people, your website is the first interaction they'll have with your business. It's where they'll decide whether to book, call, visit, donate, or keep looking.
A thoughtful website doesn't just share information. It helps people feel comfortable, builds trust, and makes taking the next step feel easy.
That's what I love creating.
Hi, I'm Nikki.
I'm a Squarespace website designer, lifelong marketer, community volunteer, and someone who's endlessly fascinated by why certain places make us feel welcome while others don't.
Before I ever designed websites, I spent years helping businesses improve customer experiences, build stronger community connections, and tell their stories through marketing.
Today I bring all of that together to create websites that feel thoughtful, approachable, and genuinely useful for the people visiting them.
However you'd like to get there, there's a path for you.
Every business has different needs, timelines, and budgets. Whether you're looking for a DIY starting point or a fully custom website, I'll help you find the option that fits best.
The Desire Path
DIY Website Templates
A strategic starting point you can launch with
Designed for business owners who want a streamlined, thoughtfully built website they can customize on their own.
Professionally designed Squarespace templates
Built with structure, flow, and user experience in mind
Launch faster with a clear, guided foundation
Flexible and easy to customize as your business evolves
The Middle Path
Tailored Websites
Customized from a template, designed for your business
A more personalized approach without starting from scratch. I take one of my templates and adapt it to your content, brand, and goals.
Customized design using a proven foundation
Refined layout, content flow, and visual direction
A collaborative process with expert guidance
Custom Website Design
Fully custom, thoughtfully designed for your business
For businesses ready for a completely custom website experience—designed with clarity, structure, and intention.
Custom layout and design
Strategic structure and user experience
A guided, done-for-you process
Designed to support your business as it grows
A fully cohesive experience across every page
The Guided Path
Not sure which path is right for you? I’m happy to guide you.
Thoughtful by design.
Good websites aren't created by choosing the right fonts or colors.
They're built by understanding the people you're trying to reach, the questions they're asking, and the experience you want them to have from the very first click.
That's the perspective I bring to every project.
With more than 20 years of marketing experience and eight years designing exclusively on Squarespace, I combine strategy, organization, and thoughtful design to create websites that not only look beautiful but also feel intuitive, approachable, and easy to manage long after launch.
You know your business.
I help you translate it into a website that reflects everything you've worked so hard to build.
In the next chapter, you will be able to watch video walkthroughs and access Squarespace guides for the backend of your website.
In the next chapter, you will be able to watch video walkthroughs and access Squarespace guides for the backend of your website.
New Template Release
Kind Words from Clients
“The work Nikki did to build a new website for my client was truly amazing! It completely changed how my client does business in the best of ways! The website is beautiful and so easy for users to use and for us to manage. Nikki's expertise in Squarespace and marketing is so apparent in the work that she does. She is amazing to work with and creates a beautiful product!”
— Brenda B.
“Lit Path delivered and exceeded my expectations for the design and support. Nikki is a great partner to launch your brand and business with!”
— Sean O.
Start Your Next Step
Whether you’re ready to launch with a template or explore a more custom website, there’s a path designed to fit your business.