Website Checkup

Your website is your online home base: it houses all of your information, is meant to be a high-functioning tool for you, and is the end of the trail your marketing efforts flow.

Your website is so much more than a placeholder, especially now when having a strong online presence is so important. The Lit Path Co. website checkup makes sure you have a responsive website that will stand as a strong foundational home for your business.

A responsive design should include a clean layout, apparent branding, automation, and compelling content that clearly communicates what you’re about and why someone should buy what you’re selling (services, experiences & products). The website should run quickly, be simple to navigate, and should be easy for search engines to find. Taking a deep dive into your website is essential in the review process.

I’ll look for inconsistencies, errors, and update opportunities in the following areas:

• Design (branding, colors, fonts, etc.)

• Content (copy, blogs, videos, lead magnet opt-in, CTAs, shop, etc.)

• User flow and ease of purchase

• Framework, formatting, navigation, layout, responsiveness, load time, integrations, links

• Images (high-quality graphics, load time, file name, etc.)

• Overall cohesiveness, clarity, and consistency

I will compile a detailed report (written or screen-shared video recording-your choice) on your checkup findings with recommendations for changes you can either do yourself or hire to make the changes for you. Results will be emailed to you within 3-5 business days of your checkup.