About Lit Path co.
Thoughtful Squarespace websites built for community businesses.
I'm Nikki, founder of Lit Path Co. and Squarespace Website Designer. I design custom websites, tailored websites, and website templates that help community businesses communicate clearly, build trust, and support the way they work every day.
To me, a website isn't just a marketing tool. It's an important part of your business. It should help you welcome customers, simplify processes, support your goals, and grow with you.
That perspective didn't happen overnight. It's the result of more than 20 years of marketing experience before I ever designed my first website.
Every business is different, which is why I don't believe in one-size-fits-all websites. I take the time to understand how your business works, what your customers need, and what you want your website to accomplish before we ever start designing.
My goal is to create a website that feels like a natural extension of your business. From clear navigation and thoughtful messaging to automations, scheduling, commerce, and the tools you rely on every day, every decision is made with purpose.
How I got here
My path to website design wasn't a straight line, and I'm grateful for that.
Long before I started Lit Path Co., I spent more than 20 years helping community businesses grow through marketing, strategic planning, community partnerships, and business development. Along the way, I learned that successful businesses are built through thoughtful decisions, clear communication, and genuine relationships.
When I discovered website design, it brought everything together. It combined my passion for marketing, problem-solving, creativity, and helping businesses grow into work I genuinely love.
Today, I bring that perspective to every website I design. My goal is to create websites that are not only beautiful, but thoughtful, strategic, and built to support the businesses behind them.
What It's Like to Work Together
Curiosity. I take the time to understand your business before we ever begin designing.
Purpose. Every decision is intentional and rooted in strategy, not trends.
Guidance. I'll help you navigate the process with clarity, honesty, and confidence.
Thoughtful Design. Beautiful design should support your goals, your customers, and your business.
Built to Grow. Your website should be easy to manage and ready to grow alongside your business.
Serving Communities I Know and Love
Based in Mound, Minnesota
I work with small businesses throughout the United States, but there is a special place in my heart for the communities I have lived in and spent time in here in Minnesota.
I am particularly familiar with the Lake Minnetonka area and the surrounding west metro communities, including Mound, Minnetrista, St. Bonifacius, Waconia, Orono, Excelsior, Wayzata, Shorewood, Long Lake, Maple Plain, Delano, Loretto, Howard Lake, Waverly, Watertown, and Victoria.
I also have a deep appreciation for the Brainerd Lakes area, the North Shore of Lake Superior, and the 30A corridor along the Gulf Coast of Florida. These are places I have spent meaningful time exploring throughout my life and getting to know over the years, and I welcome the chance to work with businesses in those regions.
If you are outside of these areas, please do not hesitate to reach out. I work with clients across the country and would love to hear about your business.
Memory Maker and Guide
I've always been naturally curious, and when something catches my interest, I love learning everything I can about it. Whether I'm planning a trip, discovering a great local business or restaurant, or exploring a new topic, I'm usually the first to dive into research and share what I find.
Friends and family know I'm usually the first person to call when they need recommendations, a thoughtfully planned itinerary, or a list of hidden gems.
That same curiosity shapes the way I work with clients. I love asking questions, learning how a business operates, and finding thoughtful ways a website can better support both the business and the people it serves.
Lit Path Co. Values
Curiosity
Every project begins with exploration. Lit Path Co. seeks
to understand the deeper story behind each business
in order to create meaningful solutions.
Connection
Strong relationships are at the heart of the process. The
goal is to create genuine connections between
businesses and the people they serve.
Transparency
Clear communication, honest guidance, and realistic
expectations create trust and stronger partnerships.
Stewardship
A website is more than a project. It's an investment in the
future of a business and should be cared for thoughtfully
and responsibly.
Resourcefulness
Small business owners wear many hats. Lit Path Co. helps
simplify complexity and find practical solutions that move
businesses forward.
Wonder
The best experiences leave a lasting impression. Curiosity,
discovery, and a sense of possibility inspire both the work
and the businesses it supports.
Get in Touch
Whether you’re just starting out, refreshing your current website, or looking for guidance to grow your business online, I’m here to help. Reach out with any questions or to schedule a consultation; together, we can find the path that’s right for you.