Privacy policy

Privacy Policy

Effective Date: August 2, 2026

Lit Path Co. (“Lit Path Co.,” “we,” “us,” or “our”) respects your privacy and is committed to handling your personal information responsibly.

This Privacy Policy explains what information we may collect when you visit [www.litpathco.com](http://www.litpathco.com), contact us, subscribe to our emails, purchase a product, or use our services. It also explains how we may use, store, and share that information.

By using this website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

The information we collect depends on how you interact with our website and business.

Information You Provide

You may voluntarily provide personal information when you:

Submit an inquiry or contact form
Request information about our services
Schedule a consultation
Purchase a template, digital product, or service
Subscribe to our email list
Complete a client questionnaire
Communicate with us by email, phone, or another method

This information may include:

Your name
Email address
Phone number
Business name
Website address
Billing information
Project details
Information included in forms, questionnaires, or messages
Purchase and transaction information

Please do not submit confidential, sensitive, or legally protected information through a general website form unless we specifically request it.

Information Collected Automatically

When you visit this website, certain information may be collected automatically by Squarespace and other website technologies.

This information may include:

Your IP address
Browser type and version
Device type
Operating system
Referring website
Pages viewed
Links clicked
Approximate geographic location
Date and time of your visit
General information about how you interact with the website

This information helps us understand how visitors use the website, maintain its functionality, improve the visitor experience, and identify technical or security issues.

Cookies and Similar Technologies

This website may use cookies and similar technologies. Cookies are small data files stored on your device when you visit a website.

Some cookies are necessary for the website to function properly. Others may help us understand website traffic, remember visitor preferences, measure performance, or improve our services.

Depending on the features active on the website, cookies may be used for:

Website security
Form submissions
Shopping cart and checkout functions
Account or session management
Website analytics
Remembering visitor preferences
Measuring website performance

Where available, you may use the cookie banner or cookie preference settings on this website to accept, decline, or adjust non-essential cookies.

You may also control cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of the website.

How We Use Your Information

We may use the information we collect to:

Respond to inquiries and messages
Provide estimates, proposals, services, or customer support
Process purchases and transactions
Deliver templates, downloads, or other purchased products
Manage client projects and business relationships
Schedule consultations or meetings
Send requested newsletters, resources, or updates
Improve our website, services, and visitor experience
Understand how visitors use the website
Maintain the security and functionality of the website
Keep appropriate business and transaction records
Comply with legal, tax, accounting, and regulatory obligations
Protect our rights, property, customers, and business

We may also use information for another purpose disclosed to you when the information is collected.

Email Communications

When you subscribe to our email list or otherwise request marketing communications, we may use your name and email address to send newsletters, business updates, educational content, product information, or occasional promotional messages.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included at the bottom of the email.

Unsubscribing from marketing emails will not prevent us from sending necessary communications related to an inquiry, purchase, project, account, or transaction.

Purchases and Payment Processing

Purchases made through this website may be processed by third-party payment processors made available through Squarespace or connected to the website.

These payment providers may collect information such as your name, billing address, email address, and payment details to complete the transaction. Lit Path Co. generally does not receive or store your complete credit or debit card number.

Payment providers process your information according to their own privacy policies and security practices.

How We Share Information

We do not sell your personal information for money.

We may share information with trusted service providers that help us operate the website and business. These providers may include companies that support:

Website hosting
Website analytics
Email marketing
Payment processing
Scheduling
Form processing
File storage
Project management
Customer communication
Accounting or bookkeeping
Legal or professional services

These providers may access information only as reasonably necessary to perform services on our behalf or as permitted by their own agreements and privacy policies.

We may also disclose information when reasonably necessary to:

Comply with a law, regulation, subpoena, court order, or legal process
Respond to a lawful government request
Enforce our agreements and website policies
Protect the rights, property, safety, or security of Lit Path Co., our customers, or others
Investigate suspected fraud, misuse, or unlawful activity
Complete a sale, transfer, merger, restructuring, or other change involving all or part of the business

We may share aggregated or de-identified information that does not reasonably identify an individual.

Third-Party Services and Links

This website is hosted by Squarespace. Squarespace may collect and process visitor information to provide website hosting, security, analytics, commerce, and related services.

The website may also contain links to websites, platforms, or services operated by third parties. We do not control and are not responsible for the privacy, security, availability, or content of those third-party services.

When you leave this website or interact with a third-party service, that company’s privacy policy and terms will apply. We encourage you to review those policies before providing personal information.

How We Protect Information

We use reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, misuse, loss, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. You provide information electronically at your own risk.

How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

The length of time information is retained may depend on:

The nature of the inquiry, purchase, or client relationship
The length of a project or service relationship
Customer support needs
Tax, accounting, and recordkeeping requirements
Contractual obligations
Legal or regulatory requirements
The need to resolve disputes or enforce agreements

When information is no longer reasonably needed, we may delete, anonymize, or securely dispose of it.

Your Privacy Choices and Rights

Depending on where you live and the laws that apply, you may have the right to:

Request access to certain personal information we hold about you
Request correction of inaccurate information
Request deletion of certain information
Request a copy of certain information
Withdraw consent where processing is based on consent
Opt out of certain uses or disclosures of personal information
Appeal a decision regarding a privacy request
Exercise your rights without unlawful discrimination

These rights are not absolute and may be subject to legal exceptions. For example, we may need to retain information to complete a transaction, comply with the law, maintain business records, resolve a dispute, or enforce an agreement.

To submit a privacy request, email [nikki@litpathco.com](mailto:nikki@litpathco.com) with the subject line Privacy Request. We may need to verify your identity before completing your request.

Children’s Privacy

This website and our services are intended for adults and business owners. They are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through this website, please contact us so we can review and, where appropriate, delete it.

Visitors Outside the United States

Lit Path Co. is located in Minnesota, United States. If you visit this website or provide information from outside the United States, your information may be processed or stored in the United States or in other locations used by our service providers.

Privacy and data protection laws in those locations may differ from the laws where you live.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, services, technology, business practices, or legal obligations.

When changes are made, the updated policy will be posted on this page with a revised effective date. Your continued use of the website after an updated policy is posted indicates your acknowledgment of the revised policy.