Helping Community Businesses & Curious Explorers Find Their Way
Welcome to my collection of website insights, marketing ideas, community engagement resources, local guides, travel inspiration, and thoughtful discoveries. Whether you're growing a business, exploring a new destination, or simply love learning something new, I hope you'll find ideas and resources that help you along the way.
Because the best paths are easier to follow when someone shares what they've learned along the way.
Welcome
Hi, I'm Nikki, owner of Lit Path Co. I'm passionate about helping community businesses thrive and naturally curious about the places, people, and ideas that make communities special. This is where I share what I'm learning, discovering, and excited to pass along.
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Why Auditing Your Website and Brand is Essential for Business Growth
A website and brand audit is a deep dive into how your business is presented online. It evaluates design, messaging, functionality, user experience, and overall performance to ensure that everything is aligned, professional, and optimized for success. Learn more about why brand health audits are helpful and how to conduct them.
5 Brand Health Review Methods to Keep You on Brand and Ready for Growth
Brand health reviews help assess what kind of online and in-person presence your brand has. They help give the brand a fresh view from a guest's perspective, uncover necessary changes, show clear areas of success, and will keep you up to date.