Helping Community Businesses & Curious Explorers Find Their Way
Welcome to my collection of website insights, marketing ideas, community engagement resources, local guides, travel inspiration, and thoughtful discoveries. Whether you're growing a business, exploring a new destination, or simply love learning something new, I hope you'll find ideas and resources that help you along the way.
Because the best paths are easier to follow when someone shares what they've learned along the way.
Welcome
Hi, I'm Nikki, owner of Lit Path Co. I'm passionate about helping community businesses thrive and naturally curious about the places, people, and ideas that make communities special. This is where I share what I'm learning, discovering, and excited to pass along.
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Why Auditing Your Website and Brand is Essential for Business Growth
A website and brand audit is a deep dive into how your business is presented online. It evaluates design, messaging, functionality, user experience, and overall performance to ensure that everything is aligned, professional, and optimized for success. Learn more about why brand health audits are helpful and how to conduct them.
How Special Enhancements Can Improve Your Vacation Rental Guests' Experience
It's the little things that make an experience memorable, and by providing exceptional service that exceeds guests' expectations, vacation rental owners can establish a loyal customer base and stand out in the competitive vacation rental market. By making a conscious effort to prioritize the needs of guests, a vacation rental can establish a reputation for excellence and ensure long-term success. Learn more and grab some fresh ideas on how to enhance the guest experience at your vacation rental property.
A Collection of Ideas to Boost Your Vacation Rental or Resort Income
By offering these additional services and amenities, you can not only increase revenue but also provide a more memorable and enjoyable experience for your guests. No matter what revenue stream is chosen, it's important for vacation rentals and resorts to continually assess their offerings and adapt to changing market conditions to remain competitive and profitable.
What Small Businesses Need More of in 2023
The new year is just around the corner so I am reflecting not only on my own small business but also thinking about what my potential and current clients need in 2023.
How to Calmly Wrap Up Your Year and Plan for the Year Ahead
This time of year is no doubt a busy one! It’s also a perfect time to reflect, prioritize, and celebrate. If you can block off some time to wrap up the year and plan ahead, you will certainly have a weight lifted off your shoulders so you can remain present and excited about all that is to come.
6 Important Elements Every Restaurant Needs on Their Website to Grow Their Business
Strategically designing your restaurant website to include these 6 important elements will help you grow your business by giving the visitor a great experience, clearly displaying the information they are seeking, and making it easy for them to make purchases or take action.
How HoneyBook Took My Business From Scattered Chaos to Calm Flow
HoneyBook is a Client Management Software for small businesses that has built-in project management, communication, invoicing & payment tools that help save time and scale your business effectively. Since starting with HoneyBook, I’ve been able to work more efficiently and feel much more at peace in my process and work.