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A black and white illustration of a compass with constellations, showing the cardinal directions N, E, S, and W.
A black and white illustration of a signpost with arrows pointing in opposite directions; the top arrow says "FIND YOUR" and the bottom arrow says "WAY."
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Helping Community Businesses & Curious Explorers Find Their Way

Welcome! This is where I share website tips, marketing and community connection ideas, local discoveries, thoughtful resources, travel inspiration, and the lessons I'm learning along the way.

Whether you're growing a business, exploring somewhere new, or simply love learning, I hope you'll discover something that helps you along the way.

Close-up of Nikki Butler, a smiling woman with curly hair, wearing a gray shirt, sitting near a window with sunlight outside.

Hi, I'm Nikki, owner of Lit Path Co. I'm passionate about helping community businesses thrive and naturally curious about the places, people, and ideas that make communities special. This is where I share what I'm learning, discovering, and excited to pass along.

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Why I Recommend Moving from WordPress to Squarespace
Websites, Local Business Nikki Butler Websites, Local Business Nikki Butler

Why I Recommend Moving from WordPress to Squarespace

Thinking about switching from WordPress to Squarespace? Many small business owners find WordPress overwhelming due to constant updates, plugin issues, and complex site management. In this post, I share why Squarespace is a simpler, all-in-one solution that’s easier to maintain—without sacrificing functionality. Plus, key things to know before making the switch!

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I hope you found some helpful information.

Please reach out if you have any questions or if you need help.