Strategic Squarespace Website Design and Template Shop for community businessesWebsites that feel as welcoming as the businesses behind them.
Whether you're running a restaurant, service business, nonprofit, or vacation rental, your website should reflect the care you put into your work every day.
First impressions happen long before someone reaches out.
For many people, your website is the first interaction they'll have with your business. It's where they'll decide whether to book, call, visit, donate, or keep looking.
A thoughtful website doesn't just share information. It helps people feel comfortable, builds trust, and makes taking the next step feel easy.
That's what I love creating.
Hi, I'm Nikki.
I'm a Squarespace website designer who's spent more than 20 years helping community businesses grow and engage.
Before I ever designed websites, I worked across many areas of marketing, including media planning, community partnerships, event marketing, fundraising, strategic planning, and business development. Those experiences shaped the way I think about websites, not just as marketing tools, but as an important part of a business's overall strategy, operations, and customer experience.
Today, I bring that same perspective to every project, creating thoughtful Squarespace websites that feel welcoming, communicate clearly, and support the goals behind your business.
Why Squarespace?I build exclusively on Squarespace because it's secure, easy to manage, and designed to grow with your business. After helping clients on the platform for eight years, I know how to make the most of what it offers.
However you'd like to get there, there's a path for you.
Every business has different needs, timelines, and budgets. Whether you're looking for a DIY starting point or a fully custom website, I'll help you find the option that fits best.
The Desire Path
DIY Website Templates
A strategic starting point you can launch with
Designed for business owners who want a streamlined, thoughtfully built website they can customize on their own.
Professionally designed Squarespace templates
Built with structure, flow, and user experience in mind
Launch faster with a clear, guided foundation
Flexible and easy to customize as your business evolves
The Middle Path
Tailored Websites
Customized from a template, designed for your business
A more personalized approach without starting from scratch. I take one of my templates and adapt it to your content, brand, and goals.
Customized design using a proven foundation
Refined layout, content flow, and visual direction
A collaborative process with expert guidance
Custom Website Design
Fully custom, thoughtfully designed for your business
For businesses ready for a completely custom website experience—designed with clarity, structure, and intention.
Custom layout and design
Strategic structure and user experience
A guided, done-for-you process
Designed to support your business as it grows
A fully cohesive experience across every page
The Guided Path
Not sure which path is right for you? I’m happy to guide you.
Every detail has a purpose.
A website should do more than simply tell people you exist.
It should answer questions, build trust, and make it easy for people to take the next step.
That starts with understanding the people you're trying to reach, the questions they're asking, and creating an experience that feels clear, welcoming, and easy to navigate from the very first click.
That's how I approach every website I build.
With more than 20 years of marketing experience and eight years designing exclusively on Squarespace, I combine strategy, organization, and thoughtful design to create websites that not only look beautiful but also feel intuitive, approachable, and easy to manage long after launch.
You know your business.
I help organize it into a website that reflects everything you've worked so hard to build.
You're never on your own.
When your website is complete, I don't leave you guessing how to use it. Every project includes personalized video walkthroughs, access to my online course, and helpful Squarespace guides, so you'll feel confident making updates long after launch.
And if you ever need an extra hand, whether it's making updates, adding new features, or planning your next phase of growth, I'm always here to help.
New Template Release
Kind Words from Clients
“The work Nikki did to build a new website for my client was truly amazing! It completely changed how my client does business in the best of ways! The website is beautiful and so easy for users to use and for us to manage. Nikki's expertise in Squarespace and marketing is so apparent in the work that she does. She is amazing to work with and creates a beautiful product!”
— Brenda B.
“Lit Path delivered and exceeded my expectations for the design and support. Nikki is a great partner to launch your brand and business with!”
— Sean O.
Helpful Resources
Have Questions?
Whether you're wondering which website option is right for you, how Squarespace works, or what to expect during the process, I've put together answers to some of the questions I hear most often.