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Helping Community Businesses & Curious Explorers Find Their Way

Welcome! This is where I share website tips, marketing and community connection ideas, local discoveries, thoughtful resources, travel inspiration, and the lessons I'm learning along the way.

Whether you're growing a business, exploring somewhere new, or simply love learning, I hope you'll discover something that helps you along the way.

Close-up of Nikki Butler, a smiling woman with curly hair, wearing a gray shirt, sitting near a window with sunlight outside.

Hi, I'm Nikki, owner of Lit Path Co. I'm passionate about helping community businesses thrive and naturally curious about the places, people, and ideas that make communities special. This is where I share what I'm learning, discovering, and excited to pass along.

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Websites‍ ‍Marketing‍ ‍Local Business ‍Vacation Rentals

Nikki Butler 3/10/25 Nikki Butler 3/10/25

Boost Your Squarespace Site with these Built-In Marketing Tools

One of the reasons I love Squarespace is because of the powerful marketing tools they have built in, such as integrated SEO features, email campaigns, and social media integration. With so many marketing tools and channels available today, it’s easy to feel overwhelmed trying to manage them all effectively. Thankfully, Squarespace simplifies this process with its built-in marketing tools, allowing you to streamline your efforts and focus on what truly matters—growing your business. Whether you're launching a new business or enhancing an existing one, leveraging these features can significantly elevate your marketing strategy.

Nikki Butler 3/6/25 Nikki Butler 3/6/25

Vacation Rental Bookings Lacking? Here’s How to Prepare for Slow Seasons

Slower seasons are inevitable, but they don’t have to mean zero bookings. By diversifying your marketing, improving your listing, and catering to off-season travelers, you can turn quiet months into a steady revenue stream. Learn more…

Nikki Butler 4/12/23 Nikki Butler 4/12/23

5 Effective Marketing Strategies for Vacation Rental Businesses

To succeed in the vacation rental business, it's necessary to market your property beyond just listing it on sites like Airbnb and VRBO. Active promotion is key. Marketing is important for vacation rental businesses because it helps to attract potential guests and increase bookings. Learn about 5 Effective Marketing Strategies that are perfect for Vacation Rental Businesses.

Nikki Butler 9/30/22 Nikki Butler 9/30/22

5 Brand Health Review Methods to Keep You on Brand and Ready for Growth

Brand health reviews help assess what kind of online and in-person presence your brand has. They help give the brand a fresh view from a guest's perspective, uncover necessary changes, show clear areas of success, and will keep you up to date.