Helping Community Businesses & Curious Explorers Find Their Way
Welcome to my collection of website insights, marketing ideas, community engagement resources, local guides, travel inspiration, and thoughtful discoveries. Whether you're growing a business, exploring a new destination, or simply love learning something new, I hope you'll find ideas and resources that help you along the way.
Because the best paths are easier to follow when someone shares what they've learned along the way.
Welcome
Hi, I'm Nikki, owner of Lit Path Co. I'm passionate about helping community businesses thrive and naturally curious about the places, people, and ideas that make communities special. This is where I share what I'm learning, discovering, and excited to pass along.
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Boost Your Squarespace Site with these Built-In Marketing Tools
One of the reasons I love Squarespace is because of the powerful marketing tools they have built in, such as integrated SEO features, email campaigns, and social media integration. With so many marketing tools and channels available today, it’s easy to feel overwhelmed trying to manage them all effectively. Thankfully, Squarespace simplifies this process with its built-in marketing tools, allowing you to streamline your efforts and focus on what truly matters—growing your business. Whether you're launching a new business or enhancing an existing one, leveraging these features can significantly elevate your marketing strategy.
Vacation Rental Bookings Lacking? Here’s How to Prepare for Slow Seasons
Slower seasons are inevitable, but they don’t have to mean zero bookings. By diversifying your marketing, improving your listing, and catering to off-season travelers, you can turn quiet months into a steady revenue stream. Learn more…
5 Effective Marketing Strategies for Vacation Rental Businesses
To succeed in the vacation rental business, it's necessary to market your property beyond just listing it on sites like Airbnb and VRBO. Active promotion is key. Marketing is important for vacation rental businesses because it helps to attract potential guests and increase bookings. Learn about 5 Effective Marketing Strategies that are perfect for Vacation Rental Businesses.
How Small Businesses Can Use Instagram to Share, build, and Engage
Instagram is a wonderful digital marketing tool for those small businesses who want to build community, engage online, and drive traffic to their website. Learn how Instagram can help you build relationships with your followers-providing insight, education, resources, and stories.