Helping Community Businesses & Curious Explorers Find Their Way
Welcome! This is where I share website tips, marketing and community connection ideas, local discoveries, thoughtful resources, travel inspiration, and the lessons I'm learning along the way.
Whether you're growing a business, exploring somewhere new, or simply love learning, I hope you'll discover something that helps you along the way.
Hi, I'm Nikki, owner of Lit Path Co. I'm passionate about helping community businesses thrive and naturally curious about the places, people, and ideas that make communities special. This is where I share what I'm learning, discovering, and excited to pass along.
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Are Direct Booking Websites Necessary for Vacation Rentals?
A direct booking website isn’t just about avoiding fees—it’s about control, guest relationships, and long-term success. Learn why it's essential and how SEO can drive more bookings.
Why I Recommend Moving from WordPress to Squarespace
Thinking about switching from WordPress to Squarespace? Many small business owners find WordPress overwhelming due to constant updates, plugin issues, and complex site management. In this post, I share why Squarespace is a simpler, all-in-one solution that’s easier to maintain—without sacrificing functionality. Plus, key things to know before making the switch!
Vacation Rental Bookings Lacking? Here’s How to Prepare for Slow Seasons
Slower seasons are inevitable, but they don’t have to mean zero bookings. By diversifying your marketing, improving your listing, and catering to off-season travelers, you can turn quiet months into a steady revenue stream. Learn more…
How to Build a Solid Vacation Rental Business Website
Having a website for your vacation rental business is important because it provides a professional online presence, allows for easy booking and payment processing, increases visibility and exposure to potential guests, and helps build credibility and trust with your audience. Additionally, a website can provide valuable information about your property, amenities, and local attractions, making it easier for guests to plan their stay and ultimately leading to more bookings and revenue for your business.
12 Reasons To Love Squarespace
It’s so important to select a website design and hosting platform that best fits your brand and goals. There are many to choose from and it can feel overwhelming to decide which is best, especially if you’ve never had a website before. I currently specialize in Squarespace, which I’ve used to create my own sites as well as client sites and I absolutely love it!
10 Reasons Visitors Leave Your Site
There are so many factors that determine if your website is working well for you. So, how can you tell if your site is appealing to visitors or not? Here are 10 reasons your visitors are going to your competition instead of you.
I hope you found some helpful information.
Please reach out if you have any questions or if you need help.