Helping Community Businesses & Curious Explorers Find Their Way
Welcome to my collection of website insights, marketing ideas, community engagement resources, local guides, travel inspiration, and thoughtful discoveries. Whether you're growing a business, exploring a new destination, or simply love learning something new, I hope you'll find ideas and resources that help you along the way.
Because the best paths are easier to follow when someone shares what they've learned along the way.
Welcome
Hi, I'm Nikki, owner of Lit Path Co. I'm passionate about helping community businesses thrive and naturally curious about the places, people, and ideas that make communities special. This is where I share what I'm learning, discovering, and excited to pass along.
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12 Reasons To Love Squarespace
It’s so important to select a website design and hosting platform that best fits your brand and goals. There are many to choose from and it can feel overwhelming to decide which is best, especially if you’ve never had a website before. I currently specialize in Squarespace, which I’ve used to create my own sites as well as client sites and I absolutely love it!
10 Reasons Visitors Leave Your Site
There are so many factors that determine if your website is working well for you. So, how can you tell if your site is appealing to visitors or not? Here are 10 reasons your visitors are going to your competition instead of you.
How I Became a Website Designer
I believe in the power of storytelling to connect, unite, and inspire. I love hearing stories of the heart and enjoy learning how people’s visions came to life. It helps me understand why people do what they do, inspires me, and brings authenticity to the experience of connecting. It is equally important to me to share my journey with others as well. My journey has taken many different paths and shapes along the way, but at the center of it all was my desire for authentic connection, the need to help others, and lots of heart.