Helping Community Businesses & Curious Explorers Find Their Way
Welcome to my collection of website insights, marketing ideas, community engagement resources, local guides, travel inspiration, and thoughtful discoveries. Whether you're growing a business, exploring a new destination, or simply love learning something new, I hope you'll find ideas and resources that help you along the way.
Because the best paths are easier to follow when someone shares what they've learned along the way.
Welcome
Hi, I'm Nikki, owner of Lit Path Co. I'm passionate about helping community businesses thrive and naturally curious about the places, people, and ideas that make communities special. This is where I share what I'm learning, discovering, and excited to pass along.
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Are Direct Booking Websites Necessary for Vacation Rentals?
A direct booking website isn’t just about avoiding fees—it’s about control, guest relationships, and long-term success. Learn why it's essential and how SEO can drive more bookings.
Why I Recommend Moving from WordPress to Squarespace
Thinking about switching from WordPress to Squarespace? Many small business owners find WordPress overwhelming due to constant updates, plugin issues, and complex site management. In this post, I share why Squarespace is a simpler, all-in-one solution that’s easier to maintain—without sacrificing functionality. Plus, key things to know before making the switch!
Boost Your Squarespace Site with these Built-In Marketing Tools
One of the reasons I love Squarespace is because of the powerful marketing tools they have built in, such as integrated SEO features, email campaigns, and social media integration. With so many marketing tools and channels available today, it’s easy to feel overwhelmed trying to manage them all effectively. Thankfully, Squarespace simplifies this process with its built-in marketing tools, allowing you to streamline your efforts and focus on what truly matters—growing your business. Whether you're launching a new business or enhancing an existing one, leveraging these features can significantly elevate your marketing strategy.
12 Reasons To Love Squarespace
It’s so important to select a website design and hosting platform that best fits your brand and goals. There are many to choose from and it can feel overwhelming to decide which is best, especially if you’ve never had a website before. I currently specialize in Squarespace, which I’ve used to create my own sites as well as client sites and I absolutely love it!